Yahoo / Microsoft Search Update
Last year Yahoo and Microsoft announced a search alliance, which has already been rolled out in the States. It’s now our turn with the following core times: Organic Search to transition in Jan-11 Paid...
View ArticleQuality Score Optimisation
Whitepaper by Marin, our Search Marketing Partner Tool which discusses ways in which to improve quality score and the relative impact on your campaigns. Plus how Marin’s intelligent system helps us...
View ArticleSuperbowl Ads & Search Campaigns
A great article from Search Engine Land about US Superbowl commercials’ impact on search results. It also reviews the success or failure of the search strategies for the companies involved. Vannessa...
View ArticleHow Online Marketing Drives Offline Success
A great infographic from Kissmetrics detailing how online marketing strategies can improve results for bricks and mortar businesses. Fiona Matthews
View ArticleThe Royal Wedding & What’s Hot In Searches On Google
Search Engine Land brings us all things Royal in searches this week in preparation for the big event next week. CNN Money has some more royal search statistics. No one in Australia has taken advantage...
View ArticleSearch – Bidding on Brand Terms
7 good reasons to bid on brand terms in your search campaign There is another important reason to bid on brand terms now: as a result of the growing popularity of laptops, tablets and smart phones,...
View ArticleBaidu & Bing Partnership
Baidu dominates the search market in China, with 75% market share of the largest internet market globally. Baidu and Bing have previously partnered on Mobile and Page Results, but the new search...
View ArticleAll Phone Numbers In Mobile AdWords To Become Clickable
Search Engine Land. reports that Google will be making all phone numbers in AdWords clickable. Pamela Parker writes “Clicks on a phone number in an ad will be charged at the same rate as a click to the...
View ArticleCaution with the AdWords Keyword Tool
All search people have been there. In the midst of keyword research and pulling stats from the AdWords tool, but numbers just don’t add up and wondering if you’re getting all the important variations....
View ArticleGoogle Updates Its Research On Organic & Paid Listings
On every search marketer’s and more importantly client’s mind is “what is the benefit of having organic and paid listings?” and “why would I ‘pay’ for both?” Google researched this last year and...
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